Posters are one of the oldest forms of print-based public communication and it is still used today. This is a great testament to how effective it is. However, just putting up a poster won’t do much today as there are posters where ever we go. Here are some tips you can use to get the best out of your posters.
Make it simple
People rarely take time and read things these days especially something like a poster so you need to say what you have to say in the simplest way possible. To this end having a simple design is important. This is also helpful in the way that if you have less noise on your poster it is easier to highlight the important things and this can grab a person’s attention. When designing a poster try not to have too many unwanted visual elements that will distract the reader. A clean, minimalistic look is the way to go.
Colours have power
Apart from the design and composition the colours used can have a big effect on the poster. Come colours have the ability to attract a person’s attention and other colours blend into the background. Furthermore, different colours have different meanings so you need to pay attention. When choosing colours to have a solid colour theme and stick to it. Not only will this make it look better but it will also help the poster stand out. If possible take into consideration the background and try to contrast as much as possible.
The main objective of a poster is to communicate something so make sure you present the information intended properly. You might be using pictures, words or both. Make sure you pay attention to the typography and composition of the elements and communicate the message you want to say in the clearest way possible.
The quality of the poster matters a lot. If the colours wash away after two days and no one else sees it after that it would not have fulfilled its purpose. Get your poster printed on a vinyl banner so you know that it will stand against the elements. Consider the environment that you will be displaying your poster before you print it.
Where you display your banner will have a big effect on who will be seeing it. Do some research and choose the best position you can before you attempt any signage installation.
A poster is a great way to communicate with a large number of people so make sure you do it well and you will not be disappointed.